Facebook ads are one of the best channels for landscapers because the work is so visual. Show real before-and-after projects, target homeowners in the neighborhoods you serve, start ads 4 to 6 weeks before your busy season and follow up every enquiry fast. US home improvement leads cost a median of about $43 in 2026.
Landscaping sells on photos. A tired backyard turned into a patio and lawn is exactly the kind of picture people stop scrolling for. The trick is turning that attention into booked estimates for the jobs you actually want, not just a stream of one-off mowing requests.
What leads cost for landscapers
| Category | Cost per lead | Cost per click | Lead conversion rate |
|---|---|---|---|
| Home & home improvement | $42.95 | $2.18 | 5.32% |
| All industries | $27.39 | $1.80 | 8.54% |
Source: WordStream Facebook Ads Benchmarks 2026, US lead campaigns, USD. Medians across good and bad campaigns.
A $12,000 patio or garden makeover only needs a few wins to pay for months of ads. If you close 1 in 5 estimates, each estimate request on a job like that is worth over $2,000. Try your own numbers in the budget calculator.
Pick the jobs you want more of
- Design and build projects: patios, retaining walls, outdoor kitchens, full garden makeovers.
- Maintenance contracts: weekly or monthly service that gives you steady, recurring income.
- Seasonal work: spring clean-ups, fall clean-ups, and in colder areas, snow removal contracts.
Run a separate ad and page for each. A homeowner wanting a patio and one wanting their lawn cut every week are looking for different things.
When to run landscaping ads
Homeowners start planning spring and summer projects in late winter. Start your project ads 4 to 6 weeks before your busy season, so your schedule is full when the weather turns. In the fall, promote clean-ups and early bookings for next year. Maintenance ads can run most of the year.
Ad ideas that work
- Before-and-after photos of the same angle. This is the single strongest landscaping ad.
- A short walk-through video of a finished project, filmed on your phone.
- Local proof: name the neighborhood. “Another patio finished in Oak Park” tells people you work near them.
- A clear next step: “Get a free design estimate” or “Check if we cover your street”.
Want your spring schedule full before it starts?
I set up the ads, the estimate page and the follow-up for landscaping companies. Free 30-minute call.
Book a free callMake the estimate page simple
Ask for name, phone, address or zip code and a short description of the project. An optional photo upload helps you qualify the job before you drive out. Show a few of your best projects and reviews on the page. This is a simple sales funnel, and every extra step loses people.
Follow up before a competitor does
One widely cited study of around 15,000 leads found that contacting a lead within 5 minutes, rather than 30, made it roughly 21 times more likely to qualify. You can’t pick up the phone from a roof or a crawl space, so set up an instant text reply and a missed-call text back.
After the job, ask for a review automatically. More reviews make every future ad work better. See how to get more Google reviews. Exterior painters use a very similar seasonal plan, covered in Facebook ads for painters. For ways to win work beyond ads, see how to get more landscaping leads.
Frequently asked questions
Do Facebook ads work for landscapers?
Yes. Landscaping is visual, so before-and-after photos perform very well. Target the areas you serve and follow up every enquiry quickly.
How much do Facebook ads cost for landscaping?
WordStream’s 2026 US benchmarks put home and home improvement leads at a median of $42.95. Bigger projects easily justify that cost.
When should landscapers start advertising?
About 4 to 6 weeks before your busy season, when homeowners start planning. Promote fall clean-ups and early bookings later in the year.
Should landscapers advertise mowing or bigger projects?
Advertise the work you want more of. Bigger projects bring in more per job, while maintenance contracts give you steady income. Run them as separate ads.
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Pierce Tagle is a Facebook ads expert and AI automation specialist. He builds the ads, funnels and GoHighLevel follow-up systems that turn clicks into booked calls for businesses in the US and UK. More about Pierce