GoHighLevel has three main plans in 2026: Starter at $97 a month, Unlimited at $297 and Agency Pro at $497. Paying yearly costs the same as about 10 months. On top of the plan you pay for usage, like texts, calls, email sending and premium AI, plus any add-ons you choose. Most single businesses only need Starter.
I have built client systems on GoHighLevel for years, and pricing is the first thing people ask about. The plan price is simple. The part that surprises people is usage. Here is the full picture.
GoHighLevel plans at a glance
| Plan | Monthly | Yearly | Sub-accounts | Best for |
|---|---|---|---|---|
| Starter | $97 | $970 | 3 | One business, or a small agency testing it |
| Unlimited | $297 | $2,970 | Unlimited | Agencies running many client accounts |
| Agency Pro | $497 | $4,970 | Unlimited | Agencies reselling the software (SaaS mode) |
| Enterprise | Custom | Custom | Unlimited | High-volume businesses and large agencies |
Source: HighLevel pricing page, checked September 2026. All plans list unlimited contacts and users and a 14-day free trial.
What you get on every plan
All plans include the core tools: CRM and pipelines, funnels and websites, forms and surveys, calendars and booking, email and text marketing, workflows (automations), a shared inbox for SMS, email and social messages, and reputation management. The higher plans mostly add more sub-accounts, rebilling, API access and SaaS mode for agencies. They do not add many features a single business would use.
The extra costs to plan for
Usage fees
Phone numbers, text messages, calls, email sending and premium AI usage (for Conversation AI and Voice AI) are billed as you use them, from a wallet in your account. For a small business these are usually modest, but they grow with volume. Estimate how many texts and calls you send a month before you start.
Optional add-ons
| Add-on | Price |
|---|---|
| AI Employee Growth | $50/month per sub-account |
| AI Employee Unlimited | $97/month per sub-account |
| HIPAA compliance | $297/month |
| Premium support | $500/month |
| White-label mobile app | $497/month |
Source: HighLevel pricing page, September 2026. Prices can change, so check before you buy.
Which plan do you need?
- You run one business: Starter. It has everything you need to capture leads, follow up and book appointments.
- You are an agency with more than 3 clients: Unlimited, so you can add a sub-account for each client.
- You want to sell GoHighLevel as your own software: Agency Pro, for SaaS mode.
Is GoHighLevel worth the price?
Compare it with what it replaces. Many small businesses pay separately for a CRM, email marketing, a booking tool, a landing page builder and a review tool. Together that can cost more than $97 a month, and none of it talks to each other. The real value is that everything is connected: a lead comes in, gets a text in seconds, books a call and gets a reminder, without anyone touching it. I cover this in what GoHighLevel is and compare it with HubSpot and ClickFunnels.
Want GoHighLevel set up properly?
I build the pipelines, automations and follow-up so the system actually brings in booked calls. Free 30-minute call.
Book a free callThe hidden cost: setup
GoHighLevel can do a lot, which also means it takes time to set up well. Many people sign up, build half a funnel and never finish. If you don’t have the time, it can be cheaper to hire a GoHighLevel expert to build it once, properly, than to pay for a tool you never fully use. If you are still deciding whether it is worth it, see my GoHighLevel review. To test it before paying, here is how to use the GoHighLevel free trial properly.
Frequently asked questions
How much does GoHighLevel cost per month?
Starter is $97 a month, Unlimited is $297 and Agency Pro is $497. Yearly billing is $970, $2,970 and $4,970. Enterprise pricing is custom.
Does GoHighLevel have a free trial?
Yes. HighLevel lists a 14-day free trial on its plans.
What extra costs does GoHighLevel have?
Usage fees for phone numbers, texts, calls, email sending and premium AI, plus optional add-ons such as the AI Employee ($50 or $97 a month per sub-account).
Which GoHighLevel plan is best for a small business?
Starter. It includes the CRM, funnels, calendars, automations and messaging a single business needs. The higher plans are mainly for agencies.
Is GoHighLevel cheaper than using separate tools?
Often, yes. It replaces a CRM, email tool, booking tool, page builder and review tool, which together often cost more than the Starter plan.
Related guides
- What is GoHighLevel? Pricing, features and who it is for
- GoHighLevel vs ClickFunnels: which one should you use?
- How much do Facebook ads cost for a small business in 2026?
- What is AI automation for small businesses? A plain-English guide
- GoHighLevel review 2026: honest pros, cons and who should use it
- GoHighLevel free trial: how it works and how to use the 14 days
Pierce Tagle is a Facebook ads expert and AI automation specialist. He builds the ads, funnels and GoHighLevel follow-up systems that turn clicks into booked calls for businesses in the US and UK. More about Pierce