The best ways to get more roofing leads are to reply to every enquiry within minutes, show real before-and-after work with plenty of reviews, keep your Google Business Profile complete, and run Facebook ads for one high-value job such as a full re-roof, timed around the seasons when homeowners think about their roof.
Roofing is a high-trust purchase. The homeowner can’t easily see the problem, the job is expensive, and they have heard stories about cowboys. The roofers who win steady work are the ones who look trustworthy online, reply fast and follow up properly. Here are eight ways to get more of the jobs you want.
1. Answer every lead fast
One widely cited study of around 15,000 leads found that contacting a lead within 5 minutes, rather than 30, made it roughly 21 times more likely to qualify. Roofers are up ladders all day, so set up an instant text reply to every web enquiry and a missed-call text back. The homeowner gets a reply straight away and you call them back when you are safely on the ground.
2. Show your work, before and after
Nothing sells a roof like a clear before-and-after photo. Take them on every job: the damage, the work in progress and the finished roof. Use them on your website, your Google profile and in your ads. They prove you are real and that your work is good.
3. Collect reviews on every job
Ask for a Google review the day you finish, with a direct link. Roofing customers read reviews carefully because they are scared of getting it wrong. Mentions of tidiness, honesty and turning up on time matter as much as the roof itself. See how to get more Google reviews.
4. Complete your Google Business Profile
List every service (re-roofs, flat roofs, repairs, chimneys, fascias and gutters), your service areas and your hours, and add plenty of real photos. Answer common questions. A complete profile helps you appear in the local map results.
5. Run Facebook ads for one big job
Most homeowners don’t search for a roofer until something leaks. Facebook ads reach them earlier with an offer like a free roof inspection or a re-roof quote, in the areas you choose. Keep it to one job and one simple page. I lay out the full plan in Facebook ads for roofers.
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Book a free call6. Time your marketing around the seasons
Push inspections before winter, when homeowners worry about leaks, and re-roofs in spring and summer when the weather is reliable for bigger jobs. After storms, demand for repairs jumps, so make sure your follow-up can cope with the extra enquiries. Only make storm-damage claims you can back up, and never pressure people.
7. Follow up every quote
Roofing quotes are big decisions, so homeowners often get several and go quiet. A friendly text a few days later and another a week after that, answering common questions about materials, guarantees and timing, wins back a share of those jobs. A CRM can do this automatically. See the best CRM for contractors.
8. Partner with other trades and property people
Builders, loft converters, scaffolders, surveyors and letting agents all come across roofs that need work. A few good relationships can send you regular jobs. Reply quickly and do what you say you will.
What about lead sites?
Lead sites and directories can help fill the diary, but you often share each enquiry and compete on price. Owning your leads through reviews, search and your own ads usually costs less per job over time. More in Checkatrade vs Facebook ads.
Frequently asked questions
How do roofers get more leads?
Reply to every enquiry within minutes, show before-and-after photos of real jobs, collect reviews on every job, keep your Google Business Profile complete and run Facebook ads for one high-value job such as a full re-roof.
Do Facebook ads work for roofers?
Yes, when you promote one clear offer like a free inspection or a re-roof quote, target your area, use real photos and follow up quickly. They reach homeowners before they start searching.
When is the best time to advertise roofing?
Promote inspections before winter and bigger re-roof jobs in spring and summer when the weather is reliable. Demand for repairs rises after storms.
How can roofers win more quotes?
Follow up every quote by text a few days later and again a week later, answer questions about materials and guarantees, and show reviews that mention tidiness and honesty.
Related guides
- Facebook ads for roofers: a simple plan for more roofing leads
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- How to get more Google reviews without being pushy
Pierce Tagle is a Facebook ads expert and AI automation specialist. He builds the ads, funnels and GoHighLevel follow-up systems that turn clicks into booked calls for businesses in the US and UK. More about Pierce