The Facebook ads that work best for contractors use real photos or short videos of your own work, speak to one type of job and one area, and end with a clear next step such as “get a free quote”. Before-and-afters, job walkthroughs, seasonal offers and real customer reviews are the most reliable formats.
Most contractor ads fail for the same reasons: stock images, a list of every service, and no clear reason to act. Below are ten ad ideas that work across trades, each with example wording you can adapt. The wording is a template, so change the details to match your business, and only claim what is true.
1. The before and after
Two photos of the same space, taken from the same angle. It is the most reliable format for any visual trade.
Example: “Same bathroom, 9 days apart. Full refits in [Town], from design to tiling. Get a free quote →”
2. The 20-second walkthrough
A phone video walking through a finished job. No music needed, just you explaining what you did.
Example: “Just finished this loft conversion in [Town]. Here’s what we changed and why.”
3. The job in progress
Show the work behind the finish: the prep, the structure, the details. It builds trust that you do things properly.
4. The seasonal offer
Time the ad to when people think about the job: roofs before winter, gardens in spring, heating in autumn.
Example: “Book your boiler service before the cold hits. Slots in [Town] this month →”
5. The real review
A screenshot of a genuine review, with the customer’s permission, next to a photo of their finished job. Never make up or edit reviews.
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Book a free call6. The problem-first ad
Start with the problem the homeowner has, then the fix.
Example: “Damp in the corner of your ceiling? It’s often the roof, not the plaster. Free roof check in [Town] →”
7. Meet the team
A photo or short video of you and your crew. People hire people, and a friendly face lowers the fear of letting a stranger into their home.
8. The price guide
If you can give a rough starting price, say so. It filters out people who were never going to afford it and saves you wasted visits.
Example: “Fitted wardrobes from £[X]. See recent jobs and get a quote →”
9. The limited slots ad
Only if it is true. If your diary genuinely has a few slots next month, say so.
Example: “We can take 3 more extension projects starting in [Month]. Book a survey →”
10. The local proof ad
Show a job on a street or area people recognise, and say how many jobs you have done nearby, if you can back it up.
What makes any of these work
- One job per ad. Don’t list every service.
- Your own photos. Stock images make you look like everyone else.
- A page that matches the ad. Send people to a page for that job, not your homepage. See lead ads vs landing pages.
- Fast replies to every enquiry, including a missed-call text back.
- Tracking through the Meta Pixel and Conversions API so Meta learns who becomes a lead.
For the full campaign plan, read Facebook ads for contractors or Facebook ads for tradesmen. For honest-advertising basics, Meta’s own advertising standards apply to every ad.
Frequently asked questions
What makes a good Facebook ad for contractors?
Real photos or short videos of your own work, one clear type of job, one area, and a simple next step such as a free quote or survey.
Should contractors use video or images in Facebook ads?
Both work. Before-and-after images are the most reliable, and short, simple walkthrough videos filmed on a phone often perform very well.
Can I use customer reviews in my ads?
Yes, if they are genuine and you have the customer’s permission. Never invent or edit reviews.
Should I put prices in my Facebook ads?
A rough starting price can help filter out people who can’t afford the job, which saves wasted visits. Only show a price you actually offer.
Related guides
- Facebook ads for contractors: how to get remodeling leads in 2026
- Facebook ads for tradesmen: a simple guide that actually gets jobs
- Why your Facebook ads are not working, and how to fix them
- Facebook ads for joiners and carpenters: win bigger jobs, not odd jobs
Pierce Tagle is a Facebook ads expert and AI automation specialist. He builds the ads, funnels and GoHighLevel follow-up systems that turn clicks into booked calls for businesses in the US and UK. More about Pierce