Facebook ads work for window and door companies when you promote one product (such as replacement windows, composite doors or bifolds), target homeowners in your area, ask how many windows or doors they need on the form, and reply within minutes. Leads typically cost around £38 in the UK and $43 in the US for home improvement.
Windows and doors are a considered purchase. Homeowners compare several quotes, worry about pushy sales visits, and take their time. The companies that win online are the ones that feel trustworthy and easy to deal with: clear offers, real installs, honest pricing guidance and a quick, friendly reply.
What leads cost
| Where | Cost per lead | Cost per click |
|---|---|---|
| US, home & home improvement | $42.95 | $2.18 |
| US, all industries | $27.39 | $1.80 |
| UK, all industries | £37.80 | £1.18 |
Sources: WordStream Facebook Ads Benchmarks 2026 (US lead campaigns, medians) and Superads UK data, September 2025 to August 2026 (medians).
If a whole-house window job is worth £6,000 and you win 1 in 8 quotes, each quote request is worth £750 on paper. Check your own numbers with the Facebook ads cost calculator.
Offers that work
- Free home survey and quote, with a clear promise of no pressure.
- One product at a time: replacement windows, composite front doors, bifold or sliding doors.
- Energy and comfort angle: warmer rooms and less noise are benefits people feel. Only make efficiency claims you can back up.
- Price guidance: “composite doors from £X fitted” filters out people who can’t afford it.
Ask the right questions on the form
Name, phone, postcode, and how many windows or doors. That single question tells you the size of the job before you call and helps you prioritise. See lead ads vs landing pages for the trade-off between more questions and more leads.
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Book a free callAd ideas
- Before and after of a house front with old and new windows.
- A short video opening a new bifold onto the garden.
- A fitter explaining what makes a good install.
- A real review with a photo of that customer’s job, with their permission.
More formats in Facebook ad examples for contractors.
Follow up quickly, then keep following up
One widely cited study of around 15,000 leads found that contacting a lead within 5 minutes, rather than 30, made it roughly 21 times more likely to qualify. Send an instant text offering survey times, remind them before the visit, and follow up the quote two days and a week later. Window decisions take time, and a polite follow-up wins many of them.
Mistakes that waste money
- Pushy “limited time” offers that make people wary.
- Stock photos instead of your own installs.
- No qualifying question, so a single door and a whole house look the same.
- Slow replies while the homeowner contacts three other companies.
Frequently asked questions
Do Facebook ads work for window companies?
Yes, when you promote one product, target your area, ask how many windows or doors they need, and reply quickly.
How much do window and door leads cost on Facebook?
Home improvement leads average around $42.95 in the US (WordStream) and UK leads around £37.80 (Superads). Judge it on the cost of a won job.
What should a window company ask on its lead form?
Name, phone, postcode and how many windows or doors they need, so you know the size of the job before you call.
How do window companies avoid time-wasters?
Show a starting price, ask how many windows or doors, target only your service area and send a quick, friendly reply to book a survey.
Related guides
- Facebook ads for tradesmen: a simple guide that actually gets jobs
- Facebook ad examples for contractors: 10 ideas that get enquiries
- Facebook ads for builders: get extension and renovation enquiries
- Facebook ads for contractors: how to get remodeling leads in 2026
Pierce Tagle is a Facebook ads expert and AI automation specialist. He builds the ads, funnels and GoHighLevel follow-up systems that turn clicks into booked calls for businesses in the US and UK. More about Pierce