The electricians with the most work use a mix of free and paid channels: a complete Google Business Profile, a steady flow of reviews, a simple website that turns visitors into enquiries, Facebook ads for the jobs they want more of, and an instant reply to every lead. Lead sites can help fill gaps, but you are sharing those leads with other electricians.
Getting more leads is rarely about one magic channel. It is about stacking a few that work together, then making sure no enquiry slips through the cracks. Here are the seven I see working best for electricians in the US and UK.
1. Complete your Google Business Profile
When someone searches “electrician near me”, the map results show up first. A complete profile with your service area, real photos of your work, opening hours and a steady stream of reviews gives you the best chance of appearing there. It is free, and it is often the biggest source of calls for local trades.
2. Ask every happy customer for a review
Reviews help you rank in the map results and they win the call when a homeowner compares three electricians. The easiest way to get more is to ask automatically by text after every job. Here is how to get more Google reviews without chasing people.
3. Run Facebook ads for the jobs you want
Google catches people who are already searching. Facebook ads reach homeowners before they search, in the exact areas you cover. They work best for bigger, planned jobs like rewires, consumer unit or panel upgrades and EV charger installs. My full guide to Facebook ads for electricians covers costs, ad ideas and a campaign plan.
4. Turn your website into a lead machine
Most trade websites are an online business card. A good one has a clear page for each main service, your service area, real photos, reviews and a short enquiry form on every page. For ads, send people to a page built for that one job, not your homepage. That is what funnel building means in practice.
5. Build referral partners
Builders, kitchen and bathroom fitters, property managers, landlords and letting agents all need a reliable electrician. One good relationship can send you work every month. Look after them: turn up when you say you will, and make it easy for them to refer you.
Want a steady flow of electrical jobs?
I set up the ads, the landing page and the instant follow-up, so you get the enquiries without chasing them. Free 30-minute call.
Book a free call6. Reply to every lead in minutes
This is the one most electricians miss. One widely cited study of around 15,000 leads found that contacting a lead within 5 minutes, rather than 30, made it roughly 21 times more likely to qualify. You can’t answer the phone on a ladder, so set up a missed-call text back and an instant reply to web enquiries. An AI appointment setter can even book the job for you.
7. Use lead sites carefully
Sites like Checkatrade in the UK or Angi in the US can fill gaps, but the same lead often goes to several trades, so you end up competing on price. Use them as a top-up, not your whole pipeline. I compare the two approaches in Checkatrade vs Facebook ads.
Where to start
If you only do three things this month: complete your Google Business Profile, start asking every customer for a review, and set up an instant text reply for missed calls. Once those are in place, Facebook ads bring in more of the bigger jobs on top.
Frequently asked questions
What is the best way for electricians to get leads?
A combination: a complete Google Business Profile, lots of reviews, a website built to turn visitors into enquiries, Facebook ads for bigger jobs and fast follow-up on every lead.
Are lead sites worth it for electricians?
They can fill gaps, but leads are often shared with other electricians, which pushes prices down. Your own ads and profile give you leads nobody else gets.
Do Facebook ads work for electricians?
Yes, especially for planned jobs like rewires, panel or consumer unit upgrades and EV charger installs. Target your area and reply fast.
How can electricians get more Google reviews?
Ask every happy customer, ideally with an automatic text after the job that links straight to your review page.
How fast should electricians reply to a new lead?
Within 5 minutes if you can. The first electrician to reply often wins the job. An automatic text reply covers you when you are busy.
Related guides
- Facebook ads for plumbers: how to get more boiler and bathroom jobs
- Facebook ads for roofers: a simple plan for more roofing leads
- Facebook ads for electricians: get rewires, not just call-outs
- Checkatrade vs Facebook ads: which is better for tradespeople?
Pierce Tagle is a Facebook ads expert and AI automation specialist. He builds the ads, funnels and GoHighLevel follow-up systems that turn clicks into booked calls for businesses in the US and UK. More about Pierce